In 2007 Steve Liberati created a healthy on-the-go clean eating option called the PaleoKit. Today there are countless paleo and clean eating options, but in 2007, when CrossFit was in its infancy and the paleo lifestyle was not common, there were very little options. Steve was the first to market, he was passionate, and was on a mission. His company, Steve's PaleoGoods, was birthed from the need to find an easy, healthy and portable food solution for the at risk kid's he was training at a local park. He wanted something that they could take to school, so he packaged beef jerky, nuts and berries to stay fresh in their backpack - also know as the Paleokit. Even though the company has grown to 60 products represented across the nation, Steve is still passionate about helping at-risk youth through fitness, nutrition, and leadership. In this episode you'll hear Steve share his story of how Steve's PaleoGoods and Steve's Club became an internationally known brand and mission.