James FitzGerald has over 20 years experience as a strength coach and technician. He is the creator of OPEX Fitness, a fitness business company that coaches coaches and coaches people online and in person. James is insightful, thoughtful, and methodical. He is an observer and a learner. James spends his days living out his passion — impacting people's fitness and health through assessment, testing, research, and program design. In this episode James tells the story of how OPEX came to be, his thoughts on the future of fitness and coaching and the three things that you can do today that will immediately impact your life.