Paul Carrozza has been an integral part of making Austin a fit city. In 1988 Paul opened his first shoe store, RunTex, in Austin, Texas. This shop would grow to become the nation's largest exclusive running store. At a time when marathons weren't appealing to the general population, Paul and his wife Shiela created the marathon and half marathon scene in Austin, Texas. Paul was the shoe editor for Runner's World and served on the President’s Council on Physical Fitness and Sports. Needless to say, Paul has been a major influencer in the Austin fitness community, and nation-wide. In this episode Paul shares stories of his success and challenges in business, and what he believes is the future of fitness and retail.